How to Choose an Eyeshadow Palette Color Scheme

So you’re making your first eyeshadow palette, congratulations! Choosing to start your journey as a cosmetics private label company is exciting and will open doors for your future. Choosing how to arrange and what color scheme you want your first eyeshadow palette to have can seem stressful, but it’s all about knowing both your brand and your consumer. Here are some tips on how to choose an eyeshadow palette color scheme for your private label cosmetics brand. 

Pick a Theme

If you notice the color schemes of some of your favorite eyeshadow palettes from other brands, they all go with a theme. Pick a theme for your first launch and determine the color scheme based on that. Too Faced, for example, themes its palettes around different desserts. The company’s Gingerbread Spice Palette uses rich jewel tones and warm browns to match the holiday spice theme. 

Pick a theme for your first palette, whether it’s inspired by nature, food, or will be ideal for certain skin tones. Palettes intended for darker skin tones will look good with bold, bright colors or jewel tones, while palettes intended for lighter skin tones might look good with more subdued colors and neutral hues. 

Know your Brand

It’s not enough to pick a theme if that theme doesn’t fit with your overall brand. If your brand focuses on natural beauty, it will seem out of pocket to release a palette with bright hues or jewel tones. Pick a theme for your palette that falls in line with your brand as a whole and contributes to the overall theme of your cosmetic line. That way everything will feel cohesive, and your customer base will know what to expect from your brand.

Know your Consumer

Like we said before, knowing your consumer will play a major role in determining what color scheme you should go with in your first palette. If your brand is focused on marketing to people with darker skin tones, think about what colors will look good on those skin tones when determining the theme and color scheme of your first palette. The three things that should determine the color scheme are your brand, your consumer, and your theme. Put together, your cosmetics line will feel authentic and cohesive to your consumers and they’ll know they can go to your product when looking for a certain color or style.

If you want to discuss your idea of color scheme of your eyeshadow palette, please email us <info@auroracos.com>.