As we step into the warmer months, beauty trends on TikTok and Instagram are shifting toward fresh, lightweight, and eye-catching makeup looks. If you’re looking for products that can capture social media attention and drive sales, focus on these viral makeup essentials: dewy skin tints, glossy lip products, bold liquid blushes, and multi-chrome eyeshadows.
1. Skin Tints for a Natural Glow
The trend of “skinimalism” continues to dominate, with users favoring lightweight complexion products over full-coverage foundations. Hydrating skin tints with skincare benefits, such as hyaluronic acid and SPF, are gaining massive popularity. These formulas provide a fresh-faced, radiant look that’s perfect for spring and summer.
Why it’s trending:
Lightweight feel, ideal for warm weather
Blurs imperfections while maintaining a natural finish
Often infused with skincare benefits, making them a hybrid product
2. Glossy and Hydrating Lip Products
Glossy lips are making a strong comeback, replacing the matte lip trend that dominated in previous years. Sheer, hydrating lip oils and balms infused with nourishing ingredients like vitamin E and peptides are gaining traction on social media. The focus is on plump, healthy-looking lips with a juicy finish.
Why it’s trending:
Comfortable wear with a non-sticky formula
Enhances natural lip color with a high-shine effect
Popular among influencers showcasing effortless, glowy makeup routines
3. Liquid Blush for a Sun-Kissed Flush
The “sunburnt blush” and “cold girl” aesthetics have made liquid blush an essential in many makeup bags. These blushes are highly pigmented yet blendable, giving a long-lasting, natural flush that looks radiant in all lighting. Shades like peach, coral, and berry are especially popular for spring and summer.
Why it’s trending:
Easy to blend and build up for a customizable look
Works well on various skin types, including dry and oily skin
Pairs beautifully with minimal makeup routines
4. Multi-Chrome and Duochrome Eyeshadows
Eye-catching eye makeup is a major trend this year, with duochrome and multi-chrome eyeshadows gaining traction across TikTok. These highly pigmented, color-shifting shades create a mesmerizing effect that changes under different lighting.
Why it’s trending:
Creates a bold, editorial-inspired look with minimal effort
Performs well in video content due to its shifting hues
Available in both pressed and liquid formulas for versatility
5. Feathered Brow Gels for a Laminated Look
Feathered, fluffy brows are the go-to look for 2024. Brow gels that lift and set hairs in place, mimicking the results of brow lamination, are dominating beauty feeds. Users love products that provide all-day hold while keeping brows looking natural and full.
Why it’s trending:
Helps achieve a polished yet effortless brow look
Complements minimal and bold makeup styles alike
Easy to use, making it beginner-friendly
6. Waterproof and Colored Mascaras
With the return of Y2K aesthetics, vibrant and bold mascaras in shades like electric blue, green, and burgundy are having a moment. Additionally, waterproof mascaras are a must-have for the summer months, ensuring long-lasting, smudge-proof wear.
Why it’s trending:
Adds a fun pop of color without needing full eye makeup
Long-wear formulas withstand heat and humidity
Creates a fresh, playful look that stands out on social media
Conclusion
To maximize social media virality and drive engagement, focus on makeup products that enhance natural beauty while providing a fun, creative twist. Products like skin tints, glossy lip formulas, liquid blush, multi-chrome eyeshadows, feathered brow gels, and colored mascaras are currently at the forefront of TikTok and Instagram trends. Whether you’re a beauty brand or a retailer, tapping into these high-demand products can help you capture the attention of beauty enthusiasts this season.
