10 TikTok-Viral Color Cosmetics Trends This Summer

1. 🌅 Sunset Blush

This trend captures the layered colors of golden hour—coral, peach, rose—with a warm, radiant finish. Creators on TikTok are combining cream and powder blushes to create depth and dimension.

🔹 Why it matters: Multi-tone cheek products, such as gradient blush palettes or cream-to-powder duos, offer flexibility and visual appeal—ideal for clean beauty and minimalist makeup lines.

📌 See coverage on Allure discussing this layering technique.

2. 🌸 Cherry Blossom Blush

A pastel pink flush placed high on the cheeks and nose bridge defines this TikTok-popular look. It aligns with the enduring “clean girl aesthetic” and is often used with minimal base makeup.

🔹 Product opportunity: Launching a cool-toned pink cream blush or liquid cheek tint can align your brand with soft beauty trends while appealing to Gen Z and minimalist users.

📌 See expert pink blush picks on Byrdie

3. 🍒 Bright Berry Lips

Unlike classic red, berry tones feel fresh, youthful, and more adaptable to multiple skin tones. TikTok creators are using them as both lip and cheek color, popularizing the “monochromatic look.”

🔹 Brand idea: Consider multi-use lip and cheek balms in raspberry or wine shades, with a satin or dewy finish—perfect for on-the-go beauty fans.

📌 Discover top berry lipsticks on Harper’s Bazaar

4. 💋 Glossy Y2K Lips

High-shine gloss paired with defined liner—especially brown—continues to trend. Lip oils and plumping glosses are especially hot for their nostalgic feel and hydrating benefits.

🔹 Why now: Gloss formulas with skincare benefits (vitamin E, jojoba, peptides) are well-positioned to meet clean beauty standards and Gen Z expectations.

5. 🐱 Diffused Cat Eyeliner

A subtle alternative to the classic wing, this look uses smudged liners or shadows to create soft flicks that elongate the eyes without harsh lines.

🔹 Product idea: Launching a dual-ended eyeliner—smudge tip on one side, pencil on the other—offers utility for this wearable look.

6. 🌈 Colorful Eyelashes

Neon or pastel mascaras are trending among TikTok creators looking for ways to add color without committing to bold eyeshadow. It’s especially popular for summer festivals and Gen Z consumers.

🔹 Brand strategy: Colored mascaras or lash toppers can be a fun, seasonal product extension without requiring full collection launches.

7. ✨ Multidimensional Eyeshadow

Iridescent shadows that shift color depending on lighting are dominating “get ready with me” TikToks. Users love the impact with minimal effort.

🔹 How to apply this trend: Think liquid eyeshadow sticks or single-pan duochromes—perfect for travel, content creation, and glam-on-the-go.

📌 Learn more on Glamour

8. 💧 Watery Nails

Glossy, sheer nails—nicknamed “watery nails”—are TikTok’s new favorite. These styles reflect the clean, hydrated look that dominates nail and skin content alike.

🔹 Opportunity for brands: Expand into nail color with jelly polish lines or UV gel collections focused on subtle shine and low pigment opacity.

📌 Find watery nail inspo on Glamour

9. 🩷 Peel-Off Lip Stains

Peel-off lip tints have gone viral thanks to their color payoff, mess-free wear, and visually engaging application. TikTok creators love the transformation and the stain’s durability.

🔹 B2B insight: These products work well for budget-conscious brands looking to launch colorful, TikTok-worthy items that also offer long wear.

10. 💕 Boyfriend Blush

This trend places blush along the lower cheeks and jawline, mimicking a natural flush or post-exercise glow. It offers a casual yet defined contour effect.

🔹 Product tip: Focus on long-wear, blendable blush formulas in natural red or peachy tones. Pairing this with social-ready packaging can boost content creation and brand visibility.