Brand Showdown of Aurora Global Brands and Labyburd

Product Range:

Aurora Global Brands: Offers a wide range of cosmetic products, including eyeshadow, lipstick, foundation, mascara, and more. They focus on private label and contract manufacturing, meaning they create products for other brands. Their product range may vary depending on the specific needs and preferences of their clients.

Ladyburd: Specializes in private label cosmetics, including makeup, skincare, and bath and body items. They provide personalized branding solutions for clients to create their own cosmetic lines. Ladyburd’s product range typically includes a selection of stock formulations that can be customized with unique packaging and branding elements.

Customization Options:

Aurora Global Brands: They provide custom formulation, packaging, and design services. Emphasizes innovation, quality, and customization. They work closely with clients to develop unique formulations and packaging solutions tailored to their specific needs.

Ladyburd: Offers customization options primarily through branding. Clients can choose from stock formulations that can be customized with unique packaging and branding elements. They offer custom formulation, packaging, and labeling services

Minimum of Quantity (MOQ)

Aurora Global Brands: Most of the company’s private label products have low MOQs. Some products even have no minimum order requirement, making it very friendly for customers who are just starting to establish their brand. 

Ladyburd: Compared to Aurora, Ladyburd has a higher minimum order quantity. The MOQ can vary based on the specific product, customization options, and policies of the company.

Price Range:

Aurora Global Brands: Aurora Global Brands Cosmetics’ products are generally more affordable, making them a good option for budget-conscious consumers.

Ladyburd: Ladyburd Cosmetics’ products are priced at a higher range, reflecting the brand’s focus on luxury and quality.

Target Market:

Aurora Global Brands: Serves a diverse range of clients, including established beauty brands and businesses in the beauty industry. They have a global reach and work with clients internationally.

Ladyburd: Caters to clients in the beauty industry, including salons, spas, retailers, and e-commerce businesses. Their focus is on assisting these clients in creating their own private label cosmetic lines and developing products that cater to their specific target market.

Customer Support:

Aurora Global Brands: Provides support throughout the product development and manufacturing process. They collaborate closely with clients to ensure their specific requirements are met and offer guidance and expertise in creating high-quality products.

Ladyburd: Places a strong emphasis on customer service and support. They work closely with clients to guide them through the process of creating their private label cosmetics, offering assistance and advice along the way.

Global Reach:

Aurora Global Brands: Has a global reach and serves clients internationally. They have experience working with clients from various countries.

Ladyburd: Primarily operates in the United States but may also serve international clients.