Launching your own cosmetics company is probably your biggest dream, but without proper research and a good plan you might not be able to make that dream succeed long term. Working with a private label makeup supplier makes it easy to launch a new product, but it still needs to come with some strategy and intention if that product is going to succeed in the current market. Here are some crazy ideas to help your private label foundation business succeed:
Offer a wide range of shades
No two people are the same, and in today’s crazy market you’re going to have customers with a wide range of skin tones that want to try your product. Avoid limiting yourself to only people with one shade of skin and offer a wide range of shades, or at least an equal amount of shades in both fair and darker skin tones. This will help your customers feel more welcomed to try your product, and will help your product reach a wider audience, helping you succeed faster.
Stick to only one or two products at first
One of the biggest mistakes you can make is to spread yourself too thin when you start out. Look at all of the most successful businesses and see what they had in common at launch: that they started small. Start by working with just one private label foundation formula with a wide range of shades. Even if you can only offer one product, but that product is good, you’re going to succeed as a private label cosmetics entrepreneur.
Experiment with packaging
Foundation is a makeup product that doesn’t change often. You can’t offer a palette of crazy colors or textures, and the formulas are generally pretty similar across the market depending on what the makeup trends are at the time. Where you can experiment, though, is with your packaging. Don’t be afraid to get crazy and come up with a unique label or work with your private label foundation supplier to come up with a crazy container for your foundation. This will help your product to stand out.