6 Top Trends in Makeup in 2022

2021 has come and gone, and now it is time to focus our attention on what the beauty industry has to offer in 2022. If early signs are anything to go by, the beauty trends of 2022 have shaped to bring about significant changes driven by a growing movement towards healthy, glowing skin and the emergence of new and non-toxic beauty products. Trends in makeup show that younger generations are looking toward colorful, artistic makeup looks like graphic eyeliner, glitter makeup and colorful face products. 

This article will introduce you to the best beauty trends you should explore in 2022 for your private label makeup brand.

1. Lip Gloss

In life, some things are constant; aside from death and tax, lip gloss appearing in the top beauty trends in any given year is another one – I guess we can safely say that the bold glossy lip beauty trend is not going anywhere anytime soon! Lip gloss has always been a big trend simply because of its versatility. It is also widely believed that the latest trend in 2022 is that people are beginning to switch to a more minimalist beauty routine with fewer products – enough reason why lip gloss can still be considered to be a top beauty trend in 2022.

And so, whether you are going out for first dates, meetings, parties, etc., a lip gloss has got you covered. This is a great product to launch as a private label cosmetic because it’s always going to be popular, and private label companies like Aurora cosmetics have fantastic formulas that look great on everyone. 

2. Graphic Eyeliner

Graphic eyeliner is another top beauty trend that you need to get familiar with in 2022. Anyone can use graphic eyeliners in 2022; you don’t even have to be an expert. If you are looking to experiment with the latest beauty trend without going all out, or you are simply bored of wearing the same old cat eye, then a graphic eyeliner is perfect. Launch a graphic eyeliner set of a couple of bold colors, or a palette of colors that can be reconstituted with water and used anywhere on the face. There are lots of private label product options with graphic liner, and this top beauty trend will likely stick around for sometime. 

3. Minimal Makeup

2022 is gradually shaping into a year where minimal skin makeup and natural beauty will continue to be the top beauty trend. But this beauty trend isn’t about truly going makeup free, it’s just about finding products and formulas that give off that bare faced look while subtly touching up your complexion. 

4. Rhinestones

Over the last few years, rhinestones are becoming more and more popular in the beauty industry, and 2022 is no exemption. If perhaps you are a big fan of glitter brows, you will love rhinestones as they will help draw attention to your face structure. Compliment any makeup look with carefully placed rhinestones as well for a subtle pop of something fun. This is an easy product to launch as it requires no cosmetic formulating, and you can launch a kit that includes the tools you need to place and stick the rhinestones to your face for a more complete product. 

5. Face Stickers

Face stickers are currently the new cool thing out there, and they are right up there as one of the top beauty trends in 2022. A face sticker is an excellent alternative to an actual skin tattoo as it will save your skin from major danger caused by permanent tattoos. Holographic and colorful stickers that compliment the eye shape are becoming increasingly popular, especially because they’re easy to use. 

6. Glittery Lipstick

2022 is a year of glitz and glam. Hence, you need to get your face/lips sparkling by adding some sparkle to your beauty. Glitter lipstick Is undoubtedly one of the hottest makeup trends in 2022. This is a great product to launch in a private label line because you can do smaller batches and customize the looks.