Over the last few years, the number of people who have leaned towards influencer marketing, merchandising, and branding activity has increased massively. Thanks to social media, becoming an internet celebrity is an accessible career path for many.
You are probably wondering what makes one an influencer and how you can become an influencer? Well, it is simple, you can be considered an influencer if you have a large audience base on any social media platform. Having an audience base that loves your content and engages with it can earn you brand partnerships and advertising deals. Influencers are the modern day models.
If you’re an influencer, you may want to consider branching into your own products and selling a line of merchandise that your followers can purchase. Here are a few tips on how to launch your own influencer merchandise:
Come out with a product that makes sense for your brand
Your personal brand is the only thing differentiating you from your competitors as an influencer, so think about how you can channel that into a line of products. It won’t make sense if you launch a merch line that goes against your brand; you could lose the trust of your followers. If you’re a beauty influencer, for example, it would make sense to launch your own product as your followers know they can trust your opinions, and any products that you endorse.
Market your products on your social media pages
The next step towards creating awareness for your merch is to market it on all social media pages. The good thing about social media marketing is that it is free of charge. You don’t need to pay to advertise whatever you want to advertise. Usually, Instagram is a perfect place to market your merchandise because you only mostly need pictures and captions. And as an influencer, you’re getting thousands of dollars worth of advertising for free, and to an audience that knows and follows your brand already.
Only create products you would actually use
Most influencers will get canceled quickly if they endorse or create a product that they don’t actually believe in or use. Avoid this by creating a line of products that you yourself love, that way you don’t have to worry about people thinking you’re just trying to use them for their money.
Get creative with your branding and products
The beautiful thing about business is the competition that exists between brands and brand owners. When competition exists, each brand owner will have no option but to become more creative in their approach toward merch creation to attract more customers than their competitors. You, as an influencer, will most certainly have competitors. You have to become more creative so that you can beat your competitors and make your merchandise a household name.
Start small with just a couple of products
I know you have a lot of merchandise ideas in your head already, but remember this, don’t go all in all at once. That is, take it slow, and don’t try to launch every one of your products at the same time. For example, You can start with 1 to 3 products and work with a private label company to make those products the best quality that they can be. It will be better in the long term for you to take on just one or two products at a time, rather than spread yourself too thin and feel overwhelmed.