Sourcing private label cosmetics from China can be a strategic advantage for beauty brands in the U.S. and EU. However, international logistics and customs clearance require careful planning and regulatory awareness to avoid costly delays. Below is a concise guide tailored to help businesses in these markets import cosmetics smoothly and compliantly.
1. Choose the Right Shipping Method Based on Volume and Speed
Whether you’re a U.S. startup or an EU-based distributor, selecting the right logistics method is crucial:
Air Freight: Fast (5–10 days), ideal for mid-sized, time-sensitive shipments.
Sea Freight: Cost-effective for large bulk orders but slower (30–45 days to Europe, ~25–35 days to U.S.).
Express Courier (DHL, UPS, FedEx): Best for small quantities or urgent orders. Typically includes customs brokerage.
Work with a freight forwarder that understands the nuances of shipping to North America and Europe. They can also provide Delivered Duty Paid (DDP) services, ensuring end-to-end logistics support.
👉 Recommended resource: Freightos – Compare Freight Quotes
2. Understand U.S. and EU Import Documentation Requirements
Correct documentation is critical. When importing cosmetics from China, ensure the following are provided:
Commercial Invoice
Packing List
Bill of Lading or Air Waybill
Certificate of Origin
MSDS (for items like nail polish or liquid products)
Product Testing Reports (as required)
Aurora Global Brands, as a contract manufacturer, ensures these documents are prepared in accordance with destination country regulations, reducing the risk of delays.
3. Regulatory Considerations: U.S. vs. EU
🇺🇸 United States (FDA)
Pre-approval is not required, but compliance with the Federal Food, Drug, and Cosmetic Act is mandatory.
Products must not be misbranded or adulterated.
Labels must include ingredient lists and manufacturer/distributor info.
It’s recommended to use the Voluntary Cosmetic Registration Program (VCRP) for transparency.
👉 Official resource: FDA Importing Cosmetics Guide
🇪🇺 European Union (EU Regulation 1223/2009)
A Responsible Person (RP) based in the EU is mandatory.
A Product Information File (PIF) must be created and maintained.
The product must be notified on the Cosmetic Products Notification Portal (CPNP) before being placed on the EU market.
Labeling must comply with EU language and ingredient disclosure standards.
👉 Learn more: European Commission – Cosmetics
4. Pay Attention to HS Codes, Duties & VAT
Cosmetics fall under HS Code 3304, but the exact sub-code may vary by product (e.g., lipstick, eye makeup, etc.).
For the U.S.:
Use the Harmonized Tariff Schedule (HTS) to check import duty rates.
You may need to pay additional fees, depending on product classification and origin.
For the EU:
Duties depend on the product’s classification and origin.
Importers must also account for Value Added Tax (VAT), which varies by member state and is usually around 20%.
A licensed customs broker can assist with accurate classification and duty calculation.
5. Logistics Partners and Customs Brokerage
When shipping cosmetics internationally, especially into regulated markets like the U.S. and EU, choose logistics partners that offer:
DDP (Delivered Duty Paid) services
Experience with regulated beauty products
End-to-end shipment tracking
Customs clearance assistance
👉 Trusted provider: Flexport – Global Freight Forwarding
Flexport offers a digital platform that combines freight forwarding, customs brokerage, and real-time tracking — ideal for cosmetics importers needing transparency and compliance in their supply chain.
Final Thoughts
Importing cosmetics from China into the U.S. and EU markets requires more than just placing an order. With the right shipping method, full documentation, and a deep understanding of market-specific regulations, you can prevent delays and build a scalable international supply chain.
Aurora Global Brands provides manufacturing and export support tailored for beauty businesses targeting North America and Europe. We simplify the process, so you can focus on building your brand confidently and compliantly.
