Beauty Trends of Cosmetics in 2023 (Formula, Color, Packing)

Makeup trends change like the wind. They come and go, and this new year has its share of exciting makeup trends. At Aurora Global Brands, we recognize this. Are you excited about the forecast for 2023? Then we’ve got you covered!  we’ve compiled a list of the trendiest cosmetics in 2023 for you! 

Cosmetics Formula

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Recently, there has been a shift towards cleaner and more natural beauty products. Predictions are that worldwide market value for personal care and organic cosmetics will rise from around 35 billion us dollars in 2021 to over 59 billion u.s. dollars by 2031. As a regular or celebrity makeup artist, here‘s what you should know about formulas.

Lighter Foundation 

The past year saw lightweight foundation and skin tints take over the beauty industry. Beauty lovers preferred a glowing skin look and lighter foundations gave them just that! And 2023 is no different. As more people opt for no-makeup makeup looks through the skin care products like serums and oils, cosmetics companies’ lighter foundation could precisely be what you’d want for a bare-skin look.

A section of consumers is looking for foundations offering skin tint and coverage without feeling heavy or cakey on the skin. These makeup trends are partly driven by the popularity of skincare-makeup hybrids, which show the benefits of both skincare and cosmetics in one product.

Clean Beauty

In 2023, people care more about what is on their faces. Are the ingredients safe and eco-friendly? Do they use any animal ingredients? Most people think  You could have myriad reasons for using that mascara or a black liner. And you could be seeking to use cosmetics products that enhance your skin’s beauty or lessen signs of aging. 

And if your goal as a celebrity makeup artist is to launch your beauty brand, clean cosmetics are what you need to scale your business.

Efficacy Formula

Expect to have more active ingredients in 2023 makeup. You could see more products specifically formulated to address specific skincare and cosmetics concerns, such as acne or aging.

To achieve efficacy, cosmetics companies should choose their components and production techniques to attain cosmetic effectiveness. Yet, in many circumstances, this doesn’t occur. But it’s something to watch out for this year.

Strong Colors 

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Whether skincare or cosmetics, color adds life to products and can trigger a purchase. And hair color can also influence choice of eyeshadow or lipstick. For instance, the platinum blonde goes well with bright colors like red lips. Here are some color makeup trends for makeup artists in 2023.

Futuristic colors

Metaverse avatar shades are the futuristic colors that could lead the successive color tones of 2023 makeup. These virtual space-motivated hue tones are more bright and colorful, as a positive consequence of the past two years of world health and well-being concerns.

Elemental blue and Cyber lime are some “virtual world” colors. And popular among gen z. It could be possible to examine these new colors with manufacturers for personalized color tone cosmetics like graphic eyeliner or mascara during customized product formulation conversations. 

Additionally, there should be a feasibility assessment to determine that the intended new pop of color can blend with numerous substrates.

Radiant Red 

Vibrant and emotionally appealing colors seamlessly transitioning between physical and digital environments are popular among users. Radiant Red is a delightful summer shade that is sweet and lively. 

Individuals and businesses will focus more on providing and receiving care as they recognize its importance to your body, health, communities, and economy. Radiant Red embodies the desire to foster a more friendly and loving civilization.

The red color appeals to people of all ages and genders. While its exuberance screams peak summer, Radiant Red is bright and works beautifully in various fashion sectors. Makeup artists and brands may use its energizing characteristic for self-care, wellness-led cosmetics, and packaging. It’s also an excellent choice for 3d modeling, virtual renderings, virtual environments, and beauty filters.

Bleached Brows

We are creative human beings who turn the ordinary into fantastic stuff. Eyebrows are no different. Removing your eyebrows gives you more room to be creative and use colors to create a great look. 

If you’re a makeup artist, the option to get bleached brows is just by simply bleaching. But forget about that. We are talking about colors on brows. So simply use a gluestick, followed by setting powder, and finish off with a concealer. And then you’ll have bleached brows and colored lashes.

Burnished eyes

With the cultural transition from gold to silver eye cosmetics and jewelry, your customers could go for a sumptuous tone that seems fresh and surprising. Because so many people embraced copper with their hair color in 2022, the tone has become more manageable to many customers and can make you have colored lashes. You should see more of it in 2023.

Packaging Trends for 2023

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In cosmetics, packaging plays a huge role in attracting customers to buy products. And it plays a crucial role in how consumers perceive and interact with products. Here’s a look at some of the top packaging trends you can expect to see in cosmetics market reports for 2023.

Eco-friendly Beauty Packaging 

Just like most products have an eco-friendly component, so do cosmetics. We’ll not only continue a shift to producing products that don’t harm the environment but in packaging as well. Sustainable and eco-friendly packaging solutions, such as recycled materials, biodegradable materials, and packaging from renewable resources, are growing popular among brands.

What influences this trend in private label manufacturing cosmetics is the increase in human population, industrialization, and others that have contributed immensely to global warming. And as a result, there’s no food security in some parts of the world. So, cosmetics manufacturers could continue with this trend in 2023. 

Refillable containers

Which customer wouldn’t appreciate convenience? Refillable containers offer this and are a great way to reduce waste and make it easy for you to refill and reuse their products. Expect more brands to offer refillable containers for cosmetic products and skincare.

Multi-task packaging

Even before the negative impact of the Covid-19 pandemic on world economies, customers looking to save on costs go for products with packaging that can serve varied purposes. This could include packaging that can be repurposed as a brush holder or a container for small items. 

How many boxes do you have? There could be one or more. But their fancy shapes make them an attractive addition to your dressing table. There’s so much you can put in them.

Brands are increasingly looking for ways to create more functional and versatile packaging, and you might see this in 2023 makeup trends. 

Gender-neutral beauty packaging 

A private label manufacturer may produce cosmetics for men and women. But the colors and packaging may gear towards one gender, making it uncomfortable for men to purchase feminine-looking cosmetics and vice versa. 

Thus to avoid this, cosmetics companies have been using packaging that is not explicitly targeted at a particular gender to boost sales. And this trend is not going away anytime soon.

With this concept of gender-neutral packaging, cosmetics companies can make products more inclusive and appeal to a broader audience.

What Are the Other Makeup Trends 2023?

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2023 could bring exciting new trends on the red carpet that cater to various preferences. And celebrities like Kim Kardashian, Hailey Bieber, Julia Fox, or Kendall Jenner could give you application routines you could add to your 2023 makeup goals. Here are some top beauty trends to look out for:

Minimalist Makeup: The New Natural 

Minimal makeup, hydrating formulations, and a new color palette comprising taupe, peach, and Ice Blue are all part of the latest trend. Customers are looking for cosmetics whose routines have only essential but give superb results. Cosmetics that will make your skin look real. Should a makeup artist apply foundation on your face, they should do less for better results.

The formula that integrates with the skin quickly and provides long-lasting radiance and great skin tone will continue trending.

Multi-use cosmetics

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A lipstick that serves as a lip gloss or foundation that makes your skin glow could give you value for your money! Imagine the amount of time you can save in your makeup routine. Products that you can use in several ways may become more popular in the coming year as consumers seek to simplify their regimes.

A multi-purpose cream you can use on the eyes and the cheeks isn’t news. In reality, it has been around for quite some time. Most of these versatile cosmetics items provide 3-in-1 treatments that you could use as lipstick, lip liner, blush, or lip gloss, along with eyeshadow on the cheeks, eyes, and lips.

As the distinction between the eye and cheek categories fades in 2023, such multipurpose products allow you to explore harmonious shades and formats on your face. And this will enable you to create a natural, matching, and balanced color scheme on facial elements.

Consider cheek balms quickly becoming one of the most popular cosmetic trends for 2023. And why is this the case? They can accentuate both your lips and your cheekbones. A makeup artist may accomplish simple beauty by creating a natural glow on your bold lips.

Consumers rely on multi-purpose cosmetic packages to simplify their beauty routine while innovating their self-identity projection. These makeups are portable and applicable to different age groups.

Subdued Blurred Lips

Bold matte lips are always in vogue, but certain occasions demand a low-maintenance, easy splash of color. Blurred lips are the result. This tendency will continue in 2023.

So, how can you actualize this trend? You might use matte liquid lipstick. Thus use a fluffy makeup blending brush to obtain this blurred appearance.

Glowing Skin from Within 

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During winter, beauty enthusiasts use heavier foundations. But still, juicy skin preps and skin tint have been having their time. And with dry skin being common in winter, new makeup products will make people’s skin glow in the 2023 winter seasons. Hydrating primers will be the product to achieve a glowing look.

Where do you get cosmetics to make your skin glow? We have a winter sale in 2023 just for you!

Coquette Makeup for Luscious Lips

If you’re seeking a soft vibe, coquette-like feather-lined lips will do the trick! The trend may give you a ’90s vibe without making you appear harsh. Use alone, plus a little lipstick of lighter shade lipstick, or with a lip moisturizer for a luscious pout.

Gemstone eyes

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It can be fun experimenting with shine, textures, and embellishment on fresh skin. Gemstones have become a noticeable makeup trend that might be visible off or on the red carpets in 2023. Celebrity makeup artists stand to benefit from this.

Gemstones are a beautiful way to add a delicate touch of shine to any ensemble. They symbolize a distinct sense of personality and are the ideal tool for elevating your style and standing out in any scenario.

Use them any way you choose. You could shape your lip for a colorful look or put them around your eyes. Also, you could have them as enhanced freckles. Alternatively, match it with graphic eyeliner (black) or mascara for an elegant and refined appearance. Senior beauty editor Erin Jahns shows you eyeliners to include in your cosmetics kit.

Bold Blush Look

Blush has had a revival in the past few years. It has blendable cream choices and more-is-more administration ways for passionately pink cheeks, nose bridges, and eyes.

Bronzer and highlighter were all that mattered at one time, but the blush look was back and hotter than before. Wearing powder blush is like giving your skin new vitality and a way of self expression. The trend is already well-established, having played a vital role in some of 2022’s most striking TikTok aesthetic looks. And they include cosmetics for cold girls, sunburn blush, and crying girls.

Contact Us for Trendy Makeup

Several fascinating makeup trends are emerging, and we’re excited to see how our consumers embrace them. Depending on your taste, there’s so much to choose from as a makeup artist this new year. You’ll find all that here, starting with the new natural look to burry lips. 

At Aurora Global Brands, we create cutting-edge products that are trendy too! Contact us now, and we’ll work with you to get the perfect makeup for your business needs.