When it comes to cosmetic products, packaging can make the difference between a customer taking a pass or taking a closer look.
While packaging plays an important role in protecting the product, it is also considered the first line of marketing and advertising for your brand.
With the introduction of novel packaging materials and new and improved methods, cosmetic packaging has seen some rapid changes recently. This article will help you understand the current packaging trends and innovations that you can capitalize on.
5 Latest Packaging Trends
- Less is More
Minimalism is all the rage these days and for good reason. Everybody is talking about being a minimalist, taking care of your environment, and doing things that help you find freedom. Minimalism can also be applied to packaging as a minimalist design tell your customers a lot about your product and your company.
It conveys confidence the company has in its product. Also, it helps the customers know that what’s inside the packaging is a high-quality product that can speak for itself. Moreover, minimalism packaging is soothing and straightforward.
- Refillable Containers
As people become more aware of the harmful effects, we humans, have on nature, the use of recycled and refillable packaging is becoming the norm. Moreover, refillable containers are, slowly but surely, gaining popularity as an eco-sustainable option.
There are plenty of benefits to using recycled and refillable containers.
- It sends a clear message to the customers that you care about the planet.
- It helps the company save money as recycled packaging materials are less expensive than their counterparts.
- It helps grow a customer base as they return the empty packaging with the arrival of new one.
Recycled and refillable containers are here to stay for a long time to come.
- Multi-task Packaging
With the advent of social media, people are all for the unboxing experience. As more and more people are shopping online, they want to enjoy the unboxing experience.
Companies are trying to come up with amazing unboxing experiences for their customers while keeping things simple, minimalist, and eco-friendly.
Using multi-tasking boxes is one of the best ways to enjoy the unboxing experience while reusing the packing for other things. Who doesn’t love a good cardboard box? These boxes might end up being reused to keep jewelry, holding cosmetics, or just as a show piece on a dresser.
- Airless Packaging
The airless packaging technology is gaining popularity because it helps use fewer preservatives or avoid them altogether. Moreover, airless packaging also helps maintain product integrity without compromising quality.
More and more skincare brands are preferring airless packaging. This technology uses ergonomically designed sleek pumps that help dispense the product with ease. Airless pumps are designed in such a way that it helps protect the active ingredient while keeping the formulation safe.
- Crossover Ideas
Cosmetic companies are taking packaging cues from different fields such as pharmacy and food delivery systems to develop innovative packaging designs for cosmetics. Companies are choosing blisters and dropper packaging to dispense cosmetic products. These packaging gives cosmetics a new level of functionality.
Airless droppers used to dispense foundations help in a precise dose of product. Also, we are seeing the new trend of patches for eyeliners and nails. This makes the job ten times easier even for someone who is not well versed with the world of makeup.
We are living in a digital era and every day we see something new, not only in the cosmetic industry but also around us. The internet is not a fad but a mutation that is here to stay.
Companies are coming up with unique and interesting packaging to make sure they contribute their bit to saving the environment. Are you ready to jump on these cosmetic packaging trend wagons yet?