Creating your own makeup line could be your ultimate goal. And you could have explored the internet looking for ways to start your cosmetics line without denting your pocket or looked up private label cosmetics manufacturers. If this is you, then you’re in the right place! Whether you’re looking for a white label, OEM, or private label, read our guide and learn how to create your makeup line step-by-step.
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Since 2020, the global makeup market revenue has been increasing, and Statistica estimates that US annual revenue will reach USD 131 million by 2026. As more cosmetics entrepreneurs create online stores, beauty trends come up, and more people look for beauty brands that suit their needs, makeup businesses will continue to thrive.
Since the Covid-19 pandemic, it has become essential for makeup companies to find ways to sell their cosmetics and skincare products profitably. And one way is starting all natural own brands at a minimum cost.
Identify Your Niche
Diving blindly into the makeup industry without having identified a niche is akin to planning to fail. Thus, start by identifying the particular makeup you’re interested in.
Do you have a passion for it? Is it something you’re knowledgeable about in the wide range of cosmetics? Will you cash in on a craze or reinvent an existing one?
Determine whether your cosmetics company intends to fill a market makeup product gap or to reach an overlooked group of potential customers. Irrespective of what you settle on, ensuring a market demand is crucial.
Again it could be something that you love using. Do you use eyeshadow, or is the foundation your must-have makeup? Are you a fan of eyeshadow or lipstick? And so on. Creating a cosmetics company that you’re enthusiastic about can be the first step in identifying the niche.
Here are some possible products for your cosmetics:
- Eyeliner/Eye Shadow.
- False Eyelashes
- Lipstick/ Lip gloss, among other private label products
Additionally, identify the people who will be most interested in your makeup or skincare products. Or specify a problem you want to solve for makeup users.
For example, you may focus on organic, all natural makeup for normal to sensitive skin or high-performance cruelty free makeup for sports people. You could go for a lip balm with a wide range of colors.
No one would like to see their products not selling. So, by identifying your niche and a catchy business name, you can ensure that your products are tailored to your target audience’s needs, making it easier to sell the actual product.
Choose a Hero Product
Choose your most selling or sellable product because it embodies your brand’s values. And this is what we call a hero product.
Maybe it’s all natural quality makes it popular among professional makeup artists. Or it’s from organic raw materials that are cruelty free. And it corresponds to your makeup and skincare branding. Is it the eyeshadow or lipstick? Perhaps it’s the black mascara.
This product should be something you are passionate about and believe will be popular with your target audience. For example, if you’re targeting actors and actresses, you could offer a foundation with shine control. This hero product should connect effectively with your makeup line message and boost your credibility.
Should you want to add another hero product? Here’s what you need to know:
- Identify ways to take advantage of customer information
- Methods of analyzing existing data for your cosmetics
- How to use successful surveys to gather customers’ feedback on developing new products.
”I don’t have a hero product. What can I do?” Worry not! Get outside your comfort zone, give people your makeup to try, and ask for their opinions. Which are their favorite cosmetics? Then this becomes your hero product but ensures that it’s an actual representation of your brand.
Pick a Makeup Business Model and Research the Start-up Costs
There are several business models you can choose from when creating your own makeup line using stock formulations from a private label manufacturer. But as professional makeup artists or cosmetics entrepreneurs interested in cosmetics, go for a private label cosmetics model. And here’s what to look for.
Choose Private Label Cosmetics Business Model
Now that you are in the cosmetics business, selecting a cost-effective option like the private label cosmetics model is wise as opposed to alternatives such as DIY or existing brands. Such a model will allow you to purchase pre-existing beauty products and put your branding on them, which can be significantly less expensive than developing your own brand.
Why choose this model?
- Private label cosmetics may allow you to purchase high-quality items without having invested in research and the time consumption for manufacturing items and speedily turn them into revenue.
- Most suppliers offer cosmetics items with a low minimum order quantity. As a result, you may make tiny quantities without facing an overabundance of things later on.
- Private labeling allows you to manage your marketing and branding.
Calculate Business Expenses with the Help of Private Label Makeup
The expenses that come with beginning from zero and building a brand in the private label are low. With the help of a private label cosmetics manufacturer, you may test in smaller numbers, reduce your startup costs, and evaluate customer perception of your product release.
But as you check on how much it’ll cost you, whether the supplier offers the following:
- Contract manufacturing and product formulation
- Will you get product samples?
- Do they cover the shipping location?
- Do they have a retail price?
- What are their quality control measures?
- Do they observe local regulations?
- Is there a minimum order?
- Do they adhere to US federal regulations?
- Are there discounts for future purchases?
Collaborate with Professional Makeup Artists for Marketing and Sales
Creating your makeup line and stopping at that is as good as a failed cosmetics. Get up and running and explore ways to market your makeup or skincare line to boost sales.
Go the extra mile and work closely with an account manager in your cosmetic line to help explore business opportunities and answer questions from professional makeup artists and the public.
Many brands that start small use online platforms like Facebook and Instagram to market. So use social media for your beauty brand as well.
As a brand, offer makeup tutorials to your target market, get more customers on board and start selling. But of course, you should consider the social media platforms your customers use, then sell though your product pages.
Work closely with social media influencers and makeup artists. Once customers start posting your products, you can reshare their user generated content and testimonial accounts of your wide range of cosmetics. And an account manager can help you do this.
Look for Makeup Financing Options
When financing your private label business, several options are available to help you get the funding you need to grow and expand. The options can be overwhelming, from traditional loans and lines of credit to crowdfunding and angel investing, and they’re available to big and small brands.
Whether you’re just starting or looking to take your brand to the next level and work with a private label, here are some financing options:
- Your cash
- Friends and family
- Credit cards
Writing a Business Plan & Consulting with Expert Private Label Company
As an aspiring entrepreneur aspiring to work with a private label makeup company, planning is one management function that will be at the core of your brand. So, have the plan to point out bottlenecks, clarify your tactics, assess your concept’s sustainability and identify resources your cosmetic line might need.
A business plan serves as a roadmap for your cosmetics and helps investors, lenders, and other stakeholders understand your vision and how you plan to achieve it. Thus, include a detailed market analysis, a clear marketing and sales strategy, and a competitive analysis of your brand.
And to increase the chances of your business succeeding, consulting with a proficient private label manufacturer offering contract manufacturing and minimum order, like Aurora Brands or cosmetics consultants, can be a great way to help you develop a solid business plan.
And what’s more, liaising with a private label makeup company increases your chances of securing funding for your cosmetics.
Aurora Global brands will provide cruelty-free checks for all beauty products to support your brand. Additionally, you can order our vegan makeup products as private labels, OEM (Original Equipment Manufacturer), or white label.
As a private label manufacturer that sells to overseas brands, a private label makeup company has a wealth of knowledge and experience in the beauty industry. Thus they can help your makeup line with valuable insights into product development, market trends, and manufacturing processes.
As you seek guidance from private label cosmetic suppliers, be ready to answer questions and provide valuable information about your cosmetics company. For instance:
- Which brands are your competitors?
- What’s your selling point?
- Who is your target market?
This information will help private labels understand your makeup brand and provide personalized guidance before selling.
Remember to include financial projections in your plan, such as projected income statements, cash flow statements, and balance sheets. And not just randomly. But realistic projects based on research.
Design Logo and Branding
When designing the logo and branding, consider what your competitors have, then craft your unique logo while ensuring it matches your brand and customers.
Work with a graphic designer to design the logo as you choose a name for your makeup line. And if you’ve got the skills you could create, seek a graphic designer’s opinion. That way, you’ll have reduced the cost of designing your beauty line.
With a uniquely-designed logo, your business will stand out in the makeup industry and make a lasting impression on customers. This could go a long way in cultivating brand loyalty and working with an excellent private label company.
How will you use your marketing, packaging, and web presence to connect with your target customers? It all depends on the size of your beauty brands, which will determine whether you’ll need funding.
Here are some pointers to consider when making the logo for your beauty line:
- Create a simple logo that your audience will remember easily.
- Use the right colors that will evoke the correct emotions. Color plays a significant role in branding and can evoke different emotions and associations. For instance, people generally see shades of taupe and grey as masculine and pink as feminine.
- Make your logo timeless using classic fonts that stand the test of time.
- Have consistent branding: Once you’ve got your logo and branding ready, be consistent in the usage across all promotional material, from your websites, blogs, and social media accounts to packaging and business cards.
Use Social Media to Market
Even before the covid-19 pandemic in 2020, the world had gone online. Many people use the web to search for information to solve an issue or conduct business. Therefore, you should take your marketing information about your online store to where your audience is. And that is social media platforms.
In America alone, businesses with over 100 employees in America expected marketers to use social media for marketing. And this amounted to 91.9% of companies.
Because the cosmetics industry is heavily visual, use high-quality images and videos to showcase your makeup or skincare line.
Use different angles, lighting, and settings to make your products look as appealing as possible. You don’t want your eyeshadow to look dull and unappealing and affect the success of your makeup brands.
You can get that professional camera and some lights and capture those fantastic pictures for your facebook, Twitter, Instagram, and others. But also, an excellent smartphone with a high pixel number can do the work. Your photography skills are essential here.
And if you are an amazing graphic designer, design visually attractive graphics for your makeup brands.
You must tell your story in your brand voice, even with striking pictures. Use storytelling to create emotional connections with your audience. Share the organic claims behind your brand and the people who work behind the scenes. For instance, mention how red lipstick came to be. How was the journey? And so on.
Through your market research, you identified the right audience. So convince them further by sharing you’ve tested the makeup or skincare products on own skin and what the results were. Have an account manager to deal with their queries.
Platforms like Instagram and Facebook offer various targeting options, allowing you to reach specific demographics and interests. All you need is an internet connection and a smartphone or computer. So make the best use of them to boost your beauty brand.
Start Your Cosmetic Business Today
Why don’t you start your makeup with minimum cost now? Our guide outlines that finding your market, selecting a hero product, selecting a business plan, and so on will help you realize your dream business.
Private label cosmetics with contract manufacturing may be a terrific alternative since they cut expenditures on product development, business expenses, and marketing, all of which are essential components in developing a successful makeup line. We are your private label manufacturer.
Come to us for competitive prices and customized beauty brands with a longer shelf life. We deliver worldwide. At Aurora Global Brands, China, we concentrate on OEM manufacturing and private label makeup. Contact us, and we’ll help you kickstart your cosmetics brand!