We understand that modern consumers check labels carefully. Aurora Global Brands is committed to Clean & Effective Beauty.

Our Standard Formulas are formulated WITHOUT:

• ❌ Parabens: We use safe, modern alternatives for preservation.
• ❌ Sulfates (SLS/SLES): Our cleansers use gentle, plant-derived surfactants.
• ❌ Phthalates: Often found in cheap fragrances; we ban them.
• ❌ Formaldehyde Donors: We strictly avoid these harsh preservatives.
• ❌ Palm Oil: We strive to use Palm-Oil-Free ingredients or RSPO-certified sustainable derivatives where necessary.

Are products Vegan & Gluten-Free?

• Vegan: 95%+ of our catalog is 100% Vegan. Look for the Vegan icon on the product page.
• Gluten-Free: Most formulas are gluten-free, but they are produced in a facility that may handle grain derivatives.