Intellectual Property (IP) Rights: Who owns the formula?
One of the most common questions from brand founders is: “If you make my product, do I own the formula?”
The answer depends on the service model you choose.
1. Private Label (Stock Formulas) -> We Own the IP
- Scenario: You select a lipstick or serum from our existing catalog and put your logo on it.
- Ownership: Aurora Global Brands retains full ownership of the formula.
- Why? This formula is our intellectual property, developed over years. You are essentially “licensing” the right to sell it under your brand. You cannot take this formula to another factory.
2. Custom OEM (Paid R&D) -> You Own the IP
- Scenario: You pay the full R&D Formulation Fee, and we develop a unique product specifically for your specifications (Unique texture, scent, active ingredients).
- Ownership: Once the development is complete and the product is manufactured, YOU own the formula.
- Freedom: You have the right to take this formula and manufacture it elsewhere if you choose. We will provide the formula sheet upon request after the project is finalized.
Note: “Reverse Engineering” a market benchmark (copying a famous product) is a gray area. We own the “method” we used to match it, unless a specific exclusivity contract is signed.
