Safety is our non-negotiable baseline. We do not rely on a single, harsh preservative. Instead, Aurora Global Brands employs a “Hurdle Technology” (Broad-Spectrum) approach.

What is “Synergistic Preservation”? Instead of using a high dose of one strong chemical, we use a blend of gentle preservation boosters that work together:

• The Primary Defense: We use modern, globally compliant preservatives (like Phenoxyethanol or Ethylhexylglycerin) to target bacteria and mold.
• The Booster System: We pair these with Multifunctional Ingredients (like Caprylyl Glycol or Hexanediol). These are not technically preservatives, but they boost the antimicrobial efficacy of the formula, allowing us to keep the overall preservative load low.
• The Result: A formula that is rigorously protected against contamination but remains gentle on the skin microbiome.