At Aurora Global Brands, we offer different levels of manufacturing services. You might hear terms like OEM and ODM thrown around. Here is the simplest way to understand what they mean for your business and which one you should choose.

1. Private Label (Often called “ODM”)

• Concept: “Ready-to-Wear.”
• Definition: We have already designed the formula, tested the stability, and selected the packaging. You simply add your logo.
• Industry Term: Technically, this is ODM (Original Design Manufacturer), because we created the design.
• Best For: Startups, Makeup Artists, Salons.
• Pros: Low MOQ (12 units), Fast Launch, No R&D fees.
• Cons: You cannot change the formula; You do not own the formula IP.

2. Custom Manufacturing (The True “OEM”)

• Concept: “Bespoke / Tailor-Made.”
• Definition: You come to us with a specific vision. You want a unique texture, a custom bottle shape, or a specific ingredient list. We manufacture it according to your specifications.
• Industry Term: This is OEM (Original Equipment Manufacturer). You are the “Creator,” we are the “Builder.”
• Best For: Established Brands, Retailers, Unique Concept Brands.
• Pros: Unique product, You own the Formula IP (if R&D fee is paid), Full control over specs.
• Cons: High MOQ (3,000+ units), Longer timeline (3-6 months), R&D fees apply.