Are you ready to start your own beauty line but need help finding the best private label cosmetics supplier? Getting the right supplier is crucial to the success of your brand, so it’s essential to take the time to find the best one.
Creating your own cosmetics company is an exciting venture. And it’s a chance to be innovative and actualize your ideas. Before starting your cosmetics line, you’ll need to identify your manufacturing company partner to produce your custom blends.
You are not inventing new cosmetic products. You’ll be looking for existing products and identifying manufacturers or suppliers. Read on and create your own makeup line!
Aurora Global Brands is a professional private label makeup supplier whose focus is to help you build your beauty brand. Our ultimate guide will walk you through the steps to finding the perfect private label cosmetics supplier for your own brand.
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Where to Find Private Label Company
You need a private label manufacturer to supply you with makeup products for your makeup line. Do you want products from North America? Or do you want to sell to North America? But where will you find the right companies? There are several places to find major brand names in private label makeup manufacturing businesses. And here they are:
Online Discussion Forums
Since the onset of the covid-19 pandemic two years ago, many businesses have gone online. And private label companies are no exception. If you want to know a customer’s experiences with private label suppliers, search for popular online forum discussions and get to read reviews. You could come across various discussions informing your choice of a cosmetics company that fits your budget and needs.
Here are some industry-based online chat boards that can be an excellent place to start:
Anyone can discuss and share content on various topics through Reddit. It’s organized into “subreddits,” focusing on specific issues, such as politics, news, technology, and entertainment.
People could discuss technology in the skin care and makeup industry. Then other users can upvote or downvote content, and the most popular posts rise to the top of the subreddit’s feed.
To use Reddit, you’ll need to create an online account and choose which subreddits you’d like to follow. You can search for subreddits on private label cosmetics manufacturers or browse through the most popular ones in the cosmetics industry.
Once you’ve found a subreddit that interests you, you can participate in the conversation by commenting on posts, asking questions, or sharing your own content. Check out what professional makeup artists are saying and others.
Question-and-answer websites where users can ask and answer questions on a wide range of topics are resourceful for your quest for a private label supplier.
First, create an account, then search for private label cosmetics supplier topics to follow. While using the platform, provide helpful and accurate answers. This will help build your reputation as a knowledgeable and trustworthy contributor.
Quora is a community of users with diverse opinions and backgrounds. Make sure to respect others’ viewpoints and be considerate of their feelings. Again the platform allows you to use formatting and links to enhance your answers and provide additional context. Use these features wisely and only include relevant and helpful information.
Here, you’ll find long posts for readers, and you could find some on private label cosmetics manufacturers. Users can link their various social media to Medium, thus directing their readers to the content.
So how can you get private label cosmetics manufacturers? Search for makeup-related content, or you could search using branded cosmetics company names that you know of. See what they write or what people write about them.
Searching in online marketplaces could give you leads to professional manufacturers. Many websites and marketplaces connect buyers with manufacturers and suppliers. And some popular digital markets include Alibaba, Amazon, eBay, and so on.
But do they have private label manufacturer’s products? Explore, and discover that they offer a wide range of products from various suppliers and manufacturers. And this ultimately makes it easy to compare prices and find the best deal.
Source Products to Sell from Your Area
Sometimes, what you’re looking for could be within your vicinity. Explore whether any operating private label makeup companies and what kind of services they offer. Do they have a cruelty free? Are they producing beauty or skincare products in line with your brands?
Your area cosmetics supplier could turn out to be an industry leader. Do they have a vast selection of beauty products? And if they do, is it what you’re looking for? Look at the cost factor. Based on what they’re offering, is it worth it? Does it satisfy you and meet the needs of your private line business? Do they have cruelty free makeup?
Social Media (TikTok, FB, IG, Linkedin)
Social media is a great resource, and any private label business that wants to survive in this modern world of technology can’t afford to ignore it. Most people use social media for socialization. But an equal proportion uses Instagram, Facebook, Twitter, and LinkedIn, to connect with potential customers and business partners.
Here’s how to use social media to find private label businesses:
Look for Hashtags
You may look for hashtags such as #whitelabel, #privatelabel, or #OEM (original equipment manufacturer). This will generate a list of postings from businesses that utilize the hashtags, including private label businesses.
Follow Makeup Influencers
Such people attract people and businesses. And it’s because they have a considerable following. So a company can use them to get more traffic to their businesses or sites. Most influencers usually have links to various companies in their field and could probably point you in the direction of an excellent private label company.
Connect with Private Label Cosmetics Groups
Make connections with professionals and join groups in the makeup industry. You could start by identifying those beneficial to you or aligning with your makeup business goals. And this can be through social media platforms like LinkedIn and Facebook. Such groups can provide you with insight into reputable private label makeup companies. You could come across a recommendation from members who successfully worked with you.
Participating in trade shows and events can also be a great way to discover the top private label companies. Exhibitions or trade shows attract suppliers and buyers in one place. Manufacturers are looking for customers, while buyers are looking for supply partners. So this makes it easy for you to network and discover new private label products and partners.
But where do you start? Begin by searching online for upcoming trade shows and events in your industry or contacting industry associations. Then narrow down to the trade fairs showcasing cosmetics suppliers and their beauty products. If they’re on different dates, you can pick several to increase your chances of finding your perfect match!
How to Identify Top Private Label Cosmetics Suppliers?
Designing the packaging or exploring what cosmetics to buy from a manufacturer is not enough. Locating a private label that meets your business needs can be challenging. Here’s how to identify good pirate label manufacturers:
Experience is a factor in many businesses, and private labels are inclusive. Look for cosmetics manufacturers with a proven track record of producing high-quality cosmetic products. Go for companies with a long history in the industry and can convert your ideas into makeup and skin care products that align with your goals.
There’s a high likelihood they’ve got a deep understanding of the market and the processes involved in producing private label products. Again experienced manufacturer exudes professionalism and trust. But still, you need to confirm if their products are cruelty free or whether they have affordable prices.
Furthermore, a manufacturer in the cosmetics industry could have a wide range of makeup products for a while. So they can easily and quickly help you find what you’re looking for.
For best results, liaise with the supplier’s lab from the onset to ensure you get superb results. And verify whether the business uses contract manufacturing.
Look for High-Quality Ingredients
Quality ingredients usually translate to the right formula and, thus, high quality cosmetics. A private label cosmetics manufacturer who dedicates sufficient time to testing ingredients and research is a pointer to how they value your products. You could locate where your suppliers get the ingredients.
So, look for suppliers that use high-quality components, and avoid using synthetic, cheap fillers. Instead, go for organic cosmetics that are friendly to the skin. Are the private label products cruelty free? Does the private label cosmetics manufacturer offer affordable prices for skin care or makeup items?
By this, you’ll be on your way to ensuring that the products you select are of the highest possible quality and will give you positive outcomes. But all these depend on how much you’re willing to part with for your private label cosmetics line.
Something else to consider is the quality of materials that go into production can affect the shelf life of your product. No one wants to sell products only for them to expire before selling or even a few weeks after purchase by your customers.
It may feel costly when starting, but you could benefit later by selling your cosmetics under the luxury category. And this means selling at high prices.
No one would want to conduct business with an unresponsive partner. Look for suppliers that give feedback and are reliable. Additionally, check whether they’re willing to go the extra mile to ensure that you are satisfied with their products and services.
Good communication can build a strong working relationship and ensure you can work together effectively. And it can curtail issues in the partnership with a manufacturer before they become crises.
You would want to have a low risk manufacturer. A partner who can work closely with you and effective and timely communication is critical to revealing all this. Late communication by a supplier could be a sign that the ordering process would take longer than you had anticipated. Again you risk receiving the wrong packages or missing out on the cruelty free element just because someone somewhere responded to your email late.
Check for Certification Standards
Companies need to observe certification standards by government quality control authorities when producing cosmetics to avoid causing them and you legal trouble. It’s crucial to ensure that the private label cosmetics supplier you choose adheres to strict manufacturing standards.
Some private label beauty products produce them from the United States and other North American, Oceanic, Scandinavian, or European countries. But there are many others from overseas. It’s crucial to confirm that Private label cosmetics companies based overseas adhere to the same purity and legal standards as domestic producers. And this is to ensure they produce high-quality and safe cosmetics.
When such products are of good standards, Importing these types of private label products can reduce customer complaints and even legal issues involving product safety. Thus, It’s essential to carefully research and consider the reputation and standards of any private label cosmetics company you’re considering partnering with, whether domestic or overseas.
Look for suppliers with relevant quality control measures and licenses, such as GMP (Good Manufacturing Practices), demonstrating that the cosmetic company follows industry-recognized standards for producing cosmetics products. Otherwise, you’ll get products from cosmetics manufacturers only for your business to die because local licensing authorities don’t agree with the ingredients in your cosmetics or skin care products. Or only allow cruelty free products.
Work closely with your local certification authority. If you plan to market or sell your products in North America, ensure that the manufacturer meets FDA requirements. You don’t want your business to close shop before you start making some profits.
Adapts to Market Changes
The cosmetics industry is constantly evolving, and it’s essential to work with a supplier that can adapt to market changes and trends. Any customer looking for the best product would want one that uses current packaging, formulas, etc. A manufacturer that is proactive in staying up-to-date with the latest industry developments can quickly respond to changing consumer needs.
For instance, what kind of makeup or skincare products does your target customer like? Does the private label line supplier use the latest production process?
Let’s say you go for the loose powder or foundation. Are the ingredients in line with the current needs of customers? Can you reconstitute the powder? What are people saying about them? Failure of manufacturers to adapt to market trends can make your business die a natural death.
Check for Private Label Cosmetics with Comprehensive Services
Many private label cosmetics companies offer a wide range of services, from product line development and formulation to packaging and branding. Can the eyeshadow palette manufacturer give you customized services? Or a foundation manufacturer? Most suppliers dispatch cosmetics based on customers’ preferences, which depend on how much you’re willing to spend.
Look for suppliers who’ll give you access to the support and resources you need to launch your own brand successfully. If the manufacturer allows low minimums and are not strict on large orders, you could go for small batches, start small and begin marketing.
Gives Value for Your Money
Price is essential when working with any supplier. You wouldn’t want to pay high prices only for the products to be of low quality. An excellent private label cosmetics manufacturer will offer competitive pricing and is transparent about their costs.
Confirm whether the manufacturer offers low minimums. And also their best prices for large orders. Once you get these details, you can go for a fair price for you and the manufacturer. A price that leads to loss of profits is not worth the while.
Be sure to evaluate the value you are receiving for your money carefully. What is the quality of the cosmetics? What is the level of customization? Is there a variety of products by the manufacturer?
Low Minimum Order
Start with small amounts of each makeup or skincare line category when starting your cosmetics business. At this initial stage, you may be unable to make large orders. So, you’ll have to look for manufacturers with no or low minimums.
Ways to Contact Private Label Cosmetics Manufacturers
Before contacting potential private label cosmetics manufacturers, you need to have found them first. Conducting initial thorough research can help you narrow down to those that resonate with your budget and goals. With your shortlist in hand, you can focus on making contact.
As you communicate, use simple language to send the message home quickly. Again the language has to be the one the manufacturers use. If they use french, then french will be the language of communication. As you write your communication, use simple words and refrain from writing numbers.
You can use bullet or numbering lists to hook your target private label cosmetics manufacturer and help them get the main message fast. And don’t just tell the supplier what you want in your product. Show them. Describe using words that’ll draw the picture of your product line in their minds.
Email is a common way of contacting any company. And private label manufacturers are no exception. You can typically find the manufacturer’s email address on their website, or you can use a contact form on the site to send a message.
Additionally, you could use social media and phone numbers to get to them.
Tips for Negotiating with Private Label Makeup Supplier
Whether you’re a start-up or an existing business, you’ll need to work with a private label manufacturer to supply you with the products to sell. So, negotiation skills are vital if you want a price that enables you to make profits.
Here are some tips for negotiating with a manufacturer.
Price Is Vital, but the Quality Is More
Yes. Price could determine the kind of cosmetic products a manufacturer can offer you. But it’s important to remember that quality should also be a top priority. Your customers can pay higher for quality products. So source products that can give you good returns.
Ask about the ingredients used in the products and the manufacturing processes. Also, check for any certifications or safety standards that the supplier follows. Don’t be afraid to ask for samples or references from other customers to help you make an informed decision.
Use Proforma Invoice Before Large Payments
A proforma invoice is a document that outlines the terms of a sale, including the quantity, price, and delivery details. Requesting this invoice before making a large payment to a supplier should be a priority. The invoice details include a description of the cosmetics and the payable amount.
The invoice helps protect your interests and ensure you and the supplier agree. No one will claim that you didn’t pay, underpaid, or short-changed anyone.
Using a proforma invoice, you can exude industry expertise and seriousness that can make the manufacturer want to partner with you.
Check the Proportion of the Deposit vs. the Balance
When negotiating with a supplier, it’s essential to clarify the payment terms, including the proportion of the deposit and balance.
- How much are you to pay as a deposit?
- What is the balance?
- When should you make the payments?
Make sure you understand the terms of the contract and any potential penalties or fees that may accrue.
Choose Paypal, Credit Card, or Bank Transfer
It’s wise to have several payment options. You could come across various private label makeup suppliers demanding that you pay them through specific methods. There are several secure payment methods to consider when working with them, including credit cards, PayPal, and bank transfers.
Each option has its benefits and risks, so choosing the one that makes the most sense for your business is essential. For instance:
- PayPal offers buyer protection and the ability to dispute charges, but it may involve additional fees.
- Credit card payments offer similar protections and the option to dispute charges but may be subject to fraud.
- Bank transfers are generally considered the most secure payment method, but they may be slower and more cumbersome to set up.
Don’t assume that the manufacturer would want to receive payment, though, let’s say, PayPal. Ask them first before making any payment. If there are charges, it should be clear who will incur what.
Starting your own makeup or skincare line can be exciting. You could have been planning to have it for a long time. But finding the best private label cosmetics supplier can be tedious. And because you want to start immediately, you could pick the first private label cosmetics manufacturer you come across.
At Aurora Global Brands, we offer no minimum order requirements on most of our cosmetic products. Having specialized in making private label cosmetics for cosmetic brands worldwide, we’ll listen to your ideas and transform them into the cosmetics ideal for you and your company. Our beauty brands are top-notch cosmetic formulas that will give great products for your Contact us now, and let’s get started!