The majority of makeup artists explore other opportunities, such as running beauty and makeup salons, offering mobile, freelance services, or working with a professional photographer in photo shoots. This means the makeup artist career can be bright and glamorous, exposing you to endless possibilities and opportunities.
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The beauty industry has rapidly grown over the past couple of years, creating opportunities for markup artists to make money. Most make-up artist employment opportunities are concentrated in the entertainment industry, such as radio and television, motion picture, and other media networks and video creators. However, these companies only employ approximately 30% of all makeup artists.
But how do you tap into these opportunities? How can you know which opportunities can help you make money without hindering your life, creativity or love for makeup artistry? In this blog, we explore the various money-making opportunities for makeup artists you can exploit to live well financially while also improving and inspiring others.
1) Consider getting a job as a professional makeup artist
Many makeup artists start their careers by working for established makeup brands, professional makeup studios, or cosmetics retailers, including department stores. Getting a job provides a steady income and an opportunity to gain valuable experience, build your portfolio and network. For example, you can work with a makeup studio contracted to do special effects makeup on movie sets.
Getting a job offers multiple benefits, such as;
i) Access to a broader customer base
Working with an established beauty brand, studio, or retailer provides access to a broader customer base than you may have on your own. Working with these brands allows you to work with their existing customer base and marketing channels. You also encounter multiple clients, from everyday consumers to high-profile influencers, models and celebrities, allowing you to showcase your talent and network with potential clients.
ii) Access to professional development opportunities
Most companies provide career development opportunities for makeup artists, such as attending conferences and workshops. These allow you to meet other industry professionals and receive coaching and feedback, which helps improve your makeup knowledge and skills.
iii) Exposure to new products and techniques
Working as a makeup artist for an established business gives you access to new and innovative products. It also provides opportunities to work with experienced artists, thus allowing you to stay informed on new, trendy techniques and tools. The knowledge gained through these opportunities helps you become more creative. For example, you can learn how to create prosthetics for theater productions.
2) Offer makeup services for events
Most people look for professional makeup artists when hosting or attending special events such as weddings, commercial photo shoots for music videos, television shows, or ads. As a makeup artist, offering makeup services targeting these events helps you make money and build your network.
Here are some tips to guide you:
i) Start with building a portfolio
A portfolio lets potential clients know you have the skills and experience they are looking for. It includes testimonials from satisfied customers and photos of your previous work.
Featuring your best work helps you stand out from other competitors. For example, if you have worked as a special effects makeup artist, you can use your portfolio to show your makeup application skills, creativity, and your understanding of stage lighting and camera angles.
ii) Promote your services
As a makeup artist, marketing your services online and offline is crucial for your growth since it helps attract your ideal clients. Consider using social media, flyers, and word-of-mouth to advertise your services. You can also collaborate with professional photographers, event planners, models, or other professionals in the beauty and fashion industry.
iii) Deliver excellent customer service
Like in any profession or business, delivering excellent customer service can attract customers and referrals, improving your reputation as a professional. You can achieve these by;
- responding to client inquiries
- understanding your customers’ needs and preferences, including skin type, facial features, and styles
- arriving on time for appointments
3) Offer makeup lessons and consultations
As a makeup artist, you can use your expertise to offer lessons and consultations that teach people how to apply makeup. Most makeup consumers and professionals would pay to learn how to recreate particular looks they see on social media or at events. For instance, some consumers may need help finding a new foundation, blush, eyeshadow, or lipstick that matches their skin tone or features. Others may need help with makeup application in general.
Your education programs should accommodate different customer needs to make them more appealing. Consider providing both one-on-one and group sessions. Also, providing customized coaching programs that encourage customers to bring their makeup kit for practice can result in better results and satisfaction.
4) Consider creating makeup tutorials for YouTube
Creating and publishing makeup tutorials on YouTube is one of the most popular ways of making money as a makeup artist. With many people depending on social media and the internet to learn basic skills, leveraging YouTube can help create an extra income stream by reaching a global population of aspiring makeup consumers.
Here are some ways you can leverage YouTube to make money;
You can monetize the videos you create and publish on YouTube through the AdSense program, where Google displays targeted ads on your content. The ads shown are tailored to the content on your YouTube channel to ensure they are relevant to your audience and increase the probability of viewers clicking.
However, the amount you earn depends on multiple factors, such as the view count, the type of ads displayed, and your niche or topics covered in the videos.
ii) Affiliate marketing and sponsorships
As an affiliate marketer, you can collaborate with cosmetic companies where you mention their beauty products in your tutorials and then provide the links to the products store in the description. You earn a commission whenever a customer buys through the link or your unique code.
Sponsorships allow you to collaborate with makeup brands to promote their products in your videos. Unlike affiliate marketing, where you earn a commission per click, sponsorships allow you to earn a specific amount per video.
iii) Direct selling
This monetization strategy lets you directly sell products in tutorials or promote your business. If you have your own makeup line, you can use the tutorials to promote and sell them to your audience. For example, you can teach the audience how to use your products to enhance their appearance, correct dark spots, or create a natural look. This strategy can strengthen your reputation as a makeup artist, increase sales, and boost your business’ exposure.
Working as a makeup artist can be a very profitable career. While getting a full-time job can help you make money, you can target other strategies, including building and promoting your personal brand. This can include creating and publishing makeup-related content online to attract customers, selling products, and partnering with beauty brands either as an affiliate marketer or through sponsorships.