High pigmented lipstick is a popular makeup product because it lasts much longer than other lip products on the market. The products gained popularity in the United States as liquid lipstick products in the 2010’s due to their wearability. Consumers could put the product on and trust that it would stay for hours without smudging, and trust that the color would still look as good as when they put it on hours later. Most high pigmented lipsticks are in liquid form, but some can come as cream lipsticks or in stick form depending on the finish of the lipstick. Here are three facts that you need to know about high pigmented lipsticks if you plan on adding the products to your cosmetics line.
They last longer
High pigmented lipsticks tend to last longer because consumers use less of the product when they put it on. Because the lipstick is so pigmented, they can be applied with just one swipe and tend to last longer. Consumers like these products because they can buy one tube of the lipstick and make it last longer than those that they need to apply more often.
The formulas are high quality
Many high pigmented lipstick formulas are designed for longer wear, so the product needs to feel comfortable to be able to wear it for hours on end. High pigmented lipsticks tend to have high quality formulas for this reason, and many consumers tout the products not only for their vivid and opaque colors, but because it feels like you’re wearing no product at all.
You can add to them
Often, high pigmented lipstick formulas have a matte or velvet finish because they’re meant to last all day. But that doesn’t mean you have to wear that finish if you don’t want to. You can add to liquid lipsticks by adding a high gloss lip gloss after you put the lipstick on. This will set the liquid lipstick and help it last longer, giving you a beautiful, all day wear with a high gloss shine that looks fresh.