Packaging is everything and could be your best bet for attracting potential clients! And how do you package? Read our cosmetics packaging solutions for your makeup line.
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As a small business owner, getting a new customer isn’t a walk in the park. You must work hard and go the extra mile to keep them loyal.
As of 2020, the world cosmetic packaging market was worth USD 28.91 billion and could grow to USD 40.96 billion by 2028. This is due to the high demand for makeup and skincare products.
Thus, you must create unique packaging designs to help you sell and stand out from the competition. Regardless of the price, whatever your brand identity is, make it distinguishable in the cosmetic industry. Let your customer easily pick your beauty product from the crowd. After all, what you seek is a purchase of your products.
Dive in and explore!
How to Identify a Good Custom Cosmetics Packaging Design?
What was the last purchase you made? Why did you settle for the item? Was it the pouch or cosmetic boxes? Probably the packaging influenced your purchase decision more than the product itself!
And that’s the same scenario for your target audience. When you work with your supplier to make the packaging of your products attractive, you distinguish your brand from your competitors. The first impression will leave your clients with memorable experiences, which could make them repeat clients.
Look at the Color
Cosmetics can’t afford to underestimate the power of color in marketing. It can affect how potential clients interpret your company and their buying behavior. Color is crucial whether you’re using cosmetic boxes, bags, or cardboard boxes.
Hue can also set you apart from your rivals. So you want to settle for colors that are unique to your company. Team up with your supplier to pick those that resonate with the picture your enterprise creates. But they don’t have to be necessarily bright.
Confirm Its Purpose
You need to think about the purpose of packaging. The idea is to secure the items to reach the customer without tampering. Is it ideal for color cosmetics?
Buyers have different tastes. For instance, some want to see what’s inside a box before purchasing. So, adding a cardboard sleeve or clear section could make the product more attractive to your target audience.
Check for Innovation
Creativity shows your clients you put in lots of effort and that you thought of them. Whether you’re using a box or bag, be creative. You could add some ribbons, wraps, and others.
8 Small Business Packaging Tips
Here are some fantastic solutions to inspire you and create attractive cosmetics packaging regardless of the quantity.
Use Custom Printed Cosmetic Boxes
The target population can identify your makeup from the many products on the shelves. Thanks to custom packaging boxes.
This is why you’ll find business owners who understand the importance of tailoring their product packaging do so to reach a market in the rest of the world. How do you achieve this? Let your cosmetic boxes display your brand logo, name, and other pertinent information. And this could be the magic that attracts potential customers to your business.
Custom cosmetics packaging enhances product recognition in the market. And it also acts as a powerful marketing tool to help you increase sales. Again, those products with packaging get more attention from the target audience. This is as opposed to those makeup with no packaging.
When you put your products in cosmetic boxes, you give the impression of quality. And when you’re done with them, you could use them as jewelry boxes.
Television and newspaper advertising are becoming less effective. So eye-catching custom cosmetics packaging can make all the difference. They can help you in getting potential buyers to notice your product.
Choose Biodegradable and Recyclable Packaging
To help reduce pollution, you could opt for sustainable packaging components.
The world needs to recycle more. In fact, the United States is the most significant contributor to solid waste, and it cannot recycle all its plastics.
So packing non-recyclable and non-biodegradable plastics could give your eyeshadow or foundation a lousy name. Most people want to know that you’ve packaged their makeup responsibly. And this is by using non-toxic, recyclable, and biodegradable materials that don’t worsen the world’s environmental challenges.
Begin by evaluating your current packing approach. Identify the areas where you can incorporate more eco-friendly elements into your packaging design. You’ll help protect the planet and position your brand as one that cares about sustainability. And a cosmetic business that meets the needs of conscientious consumers.
Here are the types of environmental-friendly packaging:
Include Add ons
Adding an insert in your client’s box is a great idea to give present makeup to your loyal customers. They’re a great way to spice up your delivery or shipping method. All you have to do is include the add-on of your choice in your customer’s package. And no payment from the customer.
An add-on gives value to your brand. It shows your clients that you care for them and that it’s never always about money. What are examples of add-ons? Thank you notes, promotional and business cards.
And that’s not all. You could package your goods in a box with ribbons or other bright, festive embellishments. The effect is immediate: your buyer now knows they’re getting a nice-looking present!
Some makeup brands are doing this with lip gloss and lipstick. Consider how much more likely buyers will spend on these items significantly if they recognize the extra effort to provide them with an experience rather than simply another product.
Go for Hot Foil Stamping
If you want class and an elegant design for your makeup, then hot foil stamping is for you. Through it, you imprint designs onto paper or other surfaces using a heated metal die and an ink pad. The process is simple, and you can get the materials quickly. The method applies to packaging CDs, cosmetics, and food. But you can tailor it to suit various cosmetic products.
As you perform this technique, keep your clients in mind. Hot foil stamping offers an attractive appearance while remaining cost-effective. The stamped letters and designs shimmer on the makeup packaging when the light hits it just right. And this gives it a mesmerizing effect that captivates your target audience.
And if you want elegance, this packaging idea will give just that. The designs are sharp, and the colors stand out and provide a high-quality feeling.
There are countless ways to apply hot foil stamping to your makeup boxes, allowing you to get creative with your design. Thinking outside the box before and after using the hot foil stamping is essential to ensure your makeup stands out.
Use Branded Stickers
Your products’ perceived worth depends on how you assemble your retail boxes. And this means your entire beauty company. Stickers and labels are one of the most popular cosmetic packaging labeling options.
The idea is old. But it’s still applicable today. So you can be imaginative with your packaging for your small business.
Branded labels and stickers allow you to provide detailed information about your specific beauty recipe or product on the box itself. Stickers make your cosmetics visible to a potential customer in a physical shop.
This extra detail may help your cosmetic companies stand out from competitors—especially those who may not give this amount of information or product features.
Put Your Cosmetics in Bags and Pouches
You probably have a collection of cosmetics that you use daily. And the same applies to your clients.
The makeup can quickly clutter up your bathroom counter or drawer. And these cosmetics range from lipsticks and eyeliners to foundations and mascaras. The result is spills, damage, or loss of your items. Putting your hands in the pouches and finding your favorite lipstick will be messy.
That’s why investing in high-quality custom printed cosmetic bags and pouches to keep your makeup is ideal. Here are other reasons why you should pack your cosmetics in a purse.
Easy to clean
You can choose the colors and shapes that suit your customers’ styles. Some bags and pouches even come with fun prints or patterns.
Use a Branded Wrap
A custom printed branded wrap is a fantastic idea to showcase the quality of your makeup. For example, a customer could yearn to touch and feel the texture of lipstick with a wrap with your beauty brand’s name on it. It’s a flexible packaging technique for makeup in small and large quantities.
Are you seeking a supplier offering minimum order quantity? And if you desire small quantities, how many products will use a branded wrap?
Think of it this way. A custom branded wrap can elevate the visual appeal of your designs. And not only does it enhance the unwrapping experience for your clients, but it also showcases your brand’s commitment to detail. A wrap makes your makeup line memorable for your purchasers.
Custom Containers and Bottle Labels
Labels for glass or plastic bottles, airless pumps, and jars typically have information such as ingredients and directions for usage. If you desire contrast in your design, consider using a dark glass storage bottle with a light, bright label.
Sometimes, a minimalist design and generic bottles can effectively showcase your products. Change your label design and use two-color printing to decrease costs. And all this while presenting a professional and appealing image.
Cosmetic Packaging Companies in the USA
Companies offering cosmetic packaging solutions aim to capture the consumer’s attention, which leads to a potential purchase. They create a greater range of products with varying designs to broaden their customer base and meet the needs of different consumers.
Here are examples of cosmetic packaging companies in the USA.
SKS Bottle & Packaging
The Packaging Company
Cosmetic Packaging Now!
Petro Packaging Company Inc.
Cosmetic Packaging for Small Businesses
With a vast array of printed custom boxes and packing materials available, you can create a branded experience. Something worthwhile for your clients, regardless of your budget.
Consistency is critical in branding; regardless of your product, your customers will quickly recognize your quality products on a store shelf. Custom small business packaging may come at a higher cost than standard shipping materials. But that’s okay. It’ll help build strong cosmetics. And thus create a positive customer experience and success for you.
Make a human connection through the unboxing experience. Buyers impressed with your products will likely share their experience with their friends. And they may become repeat customers. Get creative with your packaging and try something unique to stand out. But choose packaging that fits your budget.
The long-term benefits it brings to your makeup line are worth the investment. Contact us today, and let’s talk about your packaging solutions!